Sightlines Communications helps organisations find their voice, build meaningful relationships with media, and communicate with confidence — no jargon, no spin, just powerful storytelling.
We work closely with clients to understand what matters most — then build the communications strategy to match. No cookie-cutter approaches. Just clear thinking and transparent work.
We cultivate genuine relationships with journalists and editors who care about your space — getting your story in front of the right people, in the right publications and outlets, at the right time.
From brand positioning to stakeholder messaging, we help organisations communicate more clearly — so every touchpoint reinforces what you stand for.
Words that sound like you — thoughtful, clear, and human. From executive thought leadership to website copy and op-eds, always in service of your bigger communications goals.
Compelling content that builds authority and keeps your audience engaged — across social, owned channels and beyond. Strategy-led, always on-brand.
From intimate media briefings to large-scale product launches, we plan and execute events that generate coverage, build relationships and create lasting impressions.
Through a trusted network of creative industry contacts, we commission and direct photography and video content that is on-brand, media-ready and built to perform.
We start by understanding your goals, your audience, and the landscape you're operating in.
We develop a communications strategy tailored to where you are now and where you want to go.
From pitches, press releases, media events and product launches — we craft and deliver messages that land.
We track what's working, share the results, and keep evolving the approach with you.
Natasha Granath founded Sightlines Communications to bring the craft of real journalism to strategic communications. With more than 20 years of experience — including eight years as a reporter at The West Australian and a country newspaper editor — she has spent her career turning complex ideas into stories that resonate.
She has advised CEOs at Crown Group, TFE Hotels and Shangri-La, placing thousands of stories in national and international media and leading communications teams through major organisational change.
"Natasha is a quick thinker and operator — a valuable contact for a journalist at a daily newspaper with a constant deadline. Nothing was too difficult, and no deadline too soon. She was always a great stream of story ideas herself, which is a great help for a busy journo. Natasha has the professional understanding that a contemporary journalist can rely on because she has firm relationships with her key clients."
"Natasha is a creative professional with strong strategic skills that see her leverage the smallest or largest of opportunities. Her efficiency and goal-focussed outputs aided in cohesive projects that produced successful wins for both parties. Natasha brings energy, respect and professionalism and is above all fun to work with. She'd be an asset to any business."
"Working with Natasha as both a journalist and a client has not only been a pleasure but also an education, as she brings a wealth of knowledge and experience that she is happy to share. She is open to new ideas, collaborative, and always happy to offer practical support for ambitious projects. A consummate PR professional!"
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